What if a city
were a web shop.— how would we then measure it?
Howebuy makes the physical world as measurable as e-commerce. We bring together movement, spend and experience into a true picture of how people actually move and spend — on an ongoing basis, aggregated and anonymised.
The digital world measures every click. The physical one does not.
Conversion rates in the physical space can already be calculated — in individual stores with their own footfall counters, or in one-off analyses that take months and cost hundreds of thousands of SEK. Howebuy turns it into an ongoing service for entire places, city centres, municipalities and regions.
One unified picture of a place — flow, spend and sentiment.
Movement
How people move to, from and through a place — before, during and after the visit.
Consumption
Where, when and how money is spent in the physical space — linked to geography and segment.
Experience
How places are perceived and what drives people's choices — beyond the numbers.
Many sources in. One API out.
We gather data from multiple sources in one and the same Data-as-a-Service ecosystem and make it available to you. You combine and analyse the insights directly in your own tools, without heavy tech investments. Want it even simpler? Then we tailor an automated report for you, or you ask your questions directly to our AI agent.
Right now we are building the service together with a handful of pilot partners. As a pilot partner you get early access and you take part in shaping what we develop.
A team with deep roots in tourism, retail and urban development.
Business developer with a long background in CRM, customer loyalty and digital transformation of data-driven platforms.
30 years in the visitor economy, including CEO of SCR Svensk Camping and Head of Analytics at Göteborg & Co.
30 years in the travel industry at SAS and Radisson Hotels, plus 10 years at Mastercard focused on Data Analytics and predictive models for market and customer insights.
Impact Business Expert and PhD in climatology. Experience in business models, financing and capital raising.
Entrepreneur and former CEO and city-centre developer with deep knowledge of retail, real estate and consumer behaviour.
Want to see your place as data?
We are opening up for a limited number of early partnerships during 2026. Leave your details and we'll be in touch when the time is right — or book a call directly.